4 Disciplines of Execution (4D)

If you ignore the urgent, it can kill you today. It’s also true, however, that if you ignore the important, it can kill you tomorrow. In other words, if you and your team operate solely from within the whirlwind, you won’t progress—all your energy is spent just trying to stay upright in the wind. The challenge is executing your most important goals in the midst of the urgent!

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